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The BRAVE Rebrand
- hunnerschwartz
- Jan 29
- 1 min read
Updated: Jan 31
The BRAVE Advantage: Building a Movement, Not Just a Brand
The Client:
Michelle Brigman, a former Fortune 500 executive with leadership experience at companies like Dell, Citibank, and 7-Eleven, founded The BRAVE Advantage to empower women leaders. Her mission? To help corporate organizations establish women's leadership initiatives and provide B2C coaching for women striving for balance and fulfillment.
The Challenge:
Michelle had a clear vision but lacked a cohesive brand identity and structured offerings. She needed help refining her messaging, designing a website, and packaging her services in a way that resonated with both corporate and individual clients.
The Solution:
Lowcountry Digital led a complete rebrand, including:
Designing a new logo and visual identity.
Creating the BRAVE framework (Bold, Resilient, Authentic, Visionary, Empowered) as a foundational brand element.
Developing a professional website that clearly outlined her services.
Structuring her corporate offerings and online courses, including the "Overcoming Self-Sabotage" program.
The Results:
Michelle now has a strong brand presence, a fully functional website, and clear service offerings. She has successfully partnered with enterprise companies, launched online courses, and built a thriving coaching business.
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